Marketing Yourself: Tips on Getting Clients

I understand that some folks think marketing feels “icky”. Try to embrace the fact that marketing is part of being a freelancer (or entrepreneur). Marketing your services and finding new clients can be frustrating, but with the right frame of mind, it’s easier to discover what feels natural and works best for you.

Market on your terms using your strengths and interests, so that it becomes a happy part of your business instead of a drag.

Read More

Are postcards a waste of your time and money?

Sending direct mail promotions (like a postcard) makes an impact, especially in this digital age. Postcards are a cost-effective way for freelancers to get their work in front of art directors, editors, designers and agents. Planning ahead and being consistent will help keep you in mind when an illustration assignment comes up.

Read More